What Are My Brand Values?

What Are My Brand Values?

In life, values are really your guiding force.    Values direct everything you do – your perspective on life, your beliefs and consequently, every action you take.   So where do they grow from – and why do different people have different values? ...
How To Tell a Story That Make Sales

How To Tell a Story That Make Sales

Have you ever wondered why you just don’t get the response you had hoped for when you advertise your products or services on social media or talk to prospective customers? After all, the products are great – can’t they tell when you’ve gone to so much trouble to list...
How To Sell More (Without The Hard Sell)

How To Sell More (Without The Hard Sell)

When we look at our chosen friends, isn’t it true that, those whom we enjoy spending most time with share similar values, aspirations and passions to us – we just attract those people naturally? So surely we can see that it will be easiest to build a business...
TRUST – The Holy Grail of Sales

TRUST – The Holy Grail of Sales

In a desperate attempt to gain the trust of prospective customers we often resort to simply telling them about our product’s features and benefits. Yet, whilst describing value might seem like the easiest way to communicate it, the simplest strategy isn’t always the...