by ClaireSmith | Dec 1, 2020 | Copywriting, Marketing
Want to create IMPACT with a HEADLINE that grabs attention? Then you need to know… THE number one emotion you need to create when writing headlines, AND The number one job of a headline – and honestly, you might be surprised at what that is! ...
by ClaireSmith | Nov 11, 2020 | Branding, Marketing
In life, values are really your guiding force. Values direct everything you do – your perspective on life, your beliefs and consequently, every action you take. So where do they grow from – and why do different people have different values? ...
by ClaireSmith | Jan 26, 2020 | Branding, Marketing
Have you ever wondered why you just don’t get the response you had hoped for when you advertise your products or services on social media or talk to prospective customers? After all, the products are great – can’t they tell when you’ve gone to so much trouble to list...
by ClaireSmith | Jan 18, 2020 | Uncategorized
When we look at our chosen friends, isn’t it true that, those whom we enjoy spending most time with share similar values, aspirations and passions to us – we just attract those people naturally? So surely we can see that it will be easiest to build a business...
by ClaireSmith | Aug 5, 2018 | Branding
In a desperate attempt to gain the trust of prospective customers we often resort to simply telling them about our product’s features and benefits. Yet, whilst describing value might seem like the easiest way to communicate it, the simplest strategy isn’t always the...