Ultimate Branding Experience
What most businesses miss is this… people don’t buy WHAT you do – they buy WHY you do it!
A great brand isn’t just about the quality of products or better prices or services – it’s not about manipulation – it’s about connection, trust & loyalty. It’s about how you make people FEEL.
By talking about ‘what’ you do, you get competition from everyone else who does ‘what’ you do…
If Steve Jobs at Apple had said ‘We make great computers’, would we have bought into his brand? Maybe we would have liked the design of the computers and bought one, but we wouldn’t have bought into the brand emotionally we wouldn’t have felt an inexplicable desire to be associated with the brand.
Luckily Jobs was a ‘WHY guy’. He had a vision and he communicated it beautifully. Apple are very clear about their ‘why’… and so is everyone else:
“In everything we do, we believe in challenging the status quo. We believe in thinking differently.”
Now THAT is compelling and the Apple brand appeals to anyone who aligns with this way of thinking – they’ll buy Apple products, not just because they like the products, but because by buying them, it enhances their own identity as someone who ‘thinks different’… someone who is cool, edgy, forward-thinking and unique!
This is Apple’s story and it is told in every area of their business – and because of this – we trust it.
Claire has really helped me kickstart my business and gain customers. Stepping into my truth and building my brand from that core authenticity, gave me a new level of confidence to step up.
Hi Claire, I absolutely love to hear from you!
You really get me and where I’m coming from! It makes me feel so validated and special!!
I love what you do because you have such a special way of doing it! With someone like you at the other end of the call it is so so refreshing to be that open and honest! I am thrilled with my brand – it feels so right.
Thanks for being YOU!
People who live a certain lifestyle or aspire to be a certain type of person are drawn to brands that help them build their own identity by association. Having good quality products and services is, of course important, but it is the ’cause, story and emotion’ represented by the brand, product or person that inspires and creates real loyalty.
And if you are a new business looking for clarity, or want to refresh your existing business and give it a new lease of life with a re-brand, I can help you build your own story, ensuring each of the touch points of your exciting new brand come together in beautiful synchronicity.
Having been appointed Platinum Branding Coach at the Digital Experts Academy for over 3 years, coaching DEA members towards development of their own personal brand, I recognise that every entrepreneur has a story to tell and an inspiring purpose to pursue. I have also had the joy of helping clients through my own branding consultancy create brands that they love – even when they had no idea where to start by themselves!
So I offer 1-to-1 branding consultancy aimed to help grow personal and business success, so that entrepreneurs can step into their greatness, make the difference they want to make AND earn what they’re worth whilst doing it.
We will create your irresistible BRAND from the inside out. We will gain clarity around your:
- ‘Why’ (your powerful driver – your purpose)
- Brand Values (those that are the very essence of who you are and make a powerful promise)
- Brand Vision (your vision for what you will build & a better world)
- Brand Mission (how you’re going to do it)
- Perfect Audience (you know – the one’s who relate to you & already understand the importance of what you do)
- Brand Personality (how you’re going to show up)
- New Brand Name (if desired)
- Your Tantalising Brand Tagline
- Your Core Message
- Colour Palettes
- And much, much more…
Every piece playing it’s part in your YOUR ENGAGING BRAND STORY
You will get me & my brain for up to 60 days whilst we build your brand from the core – ensuring it is a solid foundation from which you can grow your venture.
During your time consulting with me you will be completely committed to continuity of the process and you will enthusiastically give your all as ultimately, your focused involvement is the key to an exceptional brand that you can be proud of, that your customers will love, and which will give you new confidence to step up into the best, most empowered version of you in leadership.
I strictly limit the amount of clients I work with. My Full Ultimate Branding Consultation Experience is an immersive experience. When you hire me, you will get my 100% undivided attention. If you are interested in working with me, click HERE to book your ‘I’m wild & ready discovery call’ and let’s discuss how I can help you build your brand, so that you can stand out above the rest, and show the world your best!
“If you’re looking for a talented, passionate