by ClaireSmith | Jun 25, 2021 | Branding, Copywriting, Marketing
You’re thinking, “For @#%K sake! Why can’t I get the response I’d hoped for when I advertise my products and services?” After all, the products are great and you’ve gone to a truck load of trouble to list all the amazing features… AND offer a great price!...
by ClaireSmith | Jun 18, 2021 | Branding, Copywriting, Websites
Choosing a website design can be hard. At first we hone in on other people’s websites and admire how pretty they are or how appealing… and we say ‘I want one like THAT!’ But website fashions come and go – just like everything else, and the design is NOT...
by ClaireSmith | Nov 11, 2020 | Branding, Marketing
In life, values are really your guiding force. Values direct everything you do – your perspective on life, your beliefs and consequently, every action you take. So where do they grow from – and why do different people have different values? ...
by ClaireSmith | Jan 26, 2020 | Branding, Marketing
Have you ever wondered why you just don’t get the response you had hoped for when you advertise your products or services on social media or talk to prospective customers? After all, the products are great – can’t they tell when you’ve gone to so much trouble to list...
by ClaireSmith | Aug 5, 2018 | Branding
In a desperate attempt to gain the trust of prospective customers we often resort to simply telling them about our product’s features and benefits. Yet, whilst describing value might seem like the easiest way to communicate it, the simplest strategy isn’t always the...
by ClaireSmith | Aug 5, 2018 | Branding, Purpose
It’s something we don’t talk openly about too much, but it’s certainly something we think about. From the mother who hands down her legendary Christmas pudding recipe, to the Uber driver who, despite having held a managerial position with a corporate giant for twenty...
