by ClaireSmith | Nov 11, 2020 | Branding, Marketing
In life, values are really your guiding force. Values direct everything you do – your perspective on life, your beliefs and consequently, every action you take. So where do they grow from – and why do different people have different values? ...
by ClaireSmith | Jan 26, 2020 | Branding, Marketing
Have you ever wondered why you just don’t get the response you had hoped for when you advertise your products or services on social media or talk to prospective customers? After all, the products are great – can’t they tell when you’ve gone to so much trouble to list...
by ClaireSmith | Aug 5, 2018 | Branding
In a desperate attempt to gain the trust of prospective customers we often resort to simply telling them about our product’s features and benefits. Yet, whilst describing value might seem like the easiest way to communicate it, the simplest strategy isn’t always the...
by ClaireSmith | Aug 5, 2018 | Branding, Purpose
It’s something we don’t talk openly about too much, but it’s certainly something we think about. From the mother who hands down her legendary Christmas pudding recipe, to the Uber driver who, despite having held a managerial position with a corporate giant for twenty...
by ClaireSmith | Aug 2, 2018 | Branding
The truth: You’re not disorganised, lazy or even forgetful. You’re just a passionate female entrepreneur & mum, with a crazy schedule to match! And whether you’re hobnobbing at the best networking events, Creating your next online programme Or running the kids to...
